I got them old 2017 small business marketing blues….
I got them old 2017 small business marketing blues.... Small business marketing blues By Arnold Bailey The holidays are well over and the reality of 2017 has set in. We all know what that means… it’s about time to hold ourselves accountable for those marketing resolutions that we swore to put into action (after the sixth [...]
Read more »Are you ready for the cyber weekend?
Many UK small businesses will miss their share of £5bn of sales – will you? What on earth is cyber weekend? It’s the 5 day period (starting Black Friday, 25th November) on the run-up to Christmas, where an insane amount of stuff is sold. In 2015, shoppers spent a cool £3.5bn over the weekend, which […]
Read more »Eat, Sleep, Sell, Repeat
Repetition, repetition, repetition. Plenty of research shows people need to see your marketing message several times, in different ways, before they buy. If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that’s a mistake. Dust yourself off. And get […]
Read more »Stop using photography like this – please…
Stop using photography like this - please... Flick through your industry's trade magazine. I bet you'll find photography of at least one cheetah or sports car, sprinkled in amongst cheesy pics of people shaking hands looking like they're having the BEST MEETING EVER. Don't be like them. If you want to stand out, quit looking like [...]
Read more »17 Special Offer techniques that will win you customers
17 Special Offer techniques that will win you customers Here at Eggshell we regularly work on tactical marketing campaigns for our customers. These frequently involve the use of customer offers and incentives, so I thought it might be helpful to highlight some of the techniques that can be used. Offers and incentives can be a [...]
Read more »Is your website still not mobile responsive?
What is a Responsive Website anyway? ...and do you need one? What exactly is a responsive website? By Arnold Bailey Basically it’s a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that [...]
Read more »Leaflets – rediscover their versatility in the digital age!
Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter – they look great in glorious full colour and are incredibly low cost. Many things will affect […]
Read more »The Quest for the Long Lost Customer
Losing a customer is never a good feeling BUT even the best businesses lose customers, often through no fault of their own. Companies lose 50% of their customers every 5 years, on average (Source: Harvard Business Review). For every customer lost, another has to be found, just to stop the customer base dwindling to nothing. […]
Read more »The Power of Promotional Gifts and how they win you business
It’s a jungle out there. Take your eye off your customers, and your competitors swoop down and grab them. Ok, maybe a little dramatic, but customers often aren’t as loyal as you’d like to think. Building relationships increases the loyalty odds and, as we know, loyalty = repeat business. You’ve gone to the effort of […]
Read more »Become an Effective Networker – in 6 Easy Steps
There’s no doubt in my mind that networking is a great way of growing your business. Over the years it’s been a major part of the growth of our business. Having attended countless networking meetings over the years I thought I’d share some my thoughts on how best to maximise your efforts. 1. Choose the […]
Read more »- I got them old 2017 small business marketing blues….
- Are you ready for the cyber weekend?
- Eat, Sleep, Sell, Repeat
- Stop using photography like this – please…
- 17 Special Offer techniques that will win you customers
- January 2017
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- June 2015
- Corporate Identity
- E-mail Campaigns
- General
- Marketing
- Promotional Material
- Social Media
- Websites
