Promotional merchandise has the power to make your brand memorable. Long after a magazine advert has been read or a brochure flicked through and put in a drawer never to be seen again, a targeted promotional gift has the potential to be seen and used everyday by your customers or prospects. The fact that 87% of us have a kept an item of promotional merchandise for longer than 12 months drives home the message that if you get it right, promotional merchandise plays a key part in your marketing mix
