THE POWER
OF MARKETING
Every business is different — the marketing plan and tactics for a mortgage broker are entirely different from those of a computer reseller. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing.
FIVE KEY AREAS FOR MARKETING SUCCESS
PUTTING YOUR
CUSTOMERS FIRST
Understanding who your customers are, what makes them tick and what they really want and value, and of course staying in touch with them long after the sale, making sure you stay ahead of the competition.
KNOWING YOUR
TARGET MARKET
‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality enquiries and getting prospects to open their wallet.
UNDERSTANDING THAT MARKETING
IS NOT ADVERTISING
Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so we can help with advice on what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.
SETTING SALES GOALS
AND TARGETS
Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. We can help you set goals are in terms of revenue, expenses, profit, number of enquiries and, of course, number of new sales.
GETTING A HANDLE ON THE
FOUR PS OF MARKETING
Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing.