Leaflets – 7 Secret Steps to Success

Leaflets. Yes, I know they are not sexy – particularly in the digital age we now live in; but the much maligned leaflet can still deliver a powerful (and cost effective) punch. 

At Eggshell we see a lot of leaflets (it’s a perk of the job!). We know what works and what doesn’t. 

So here are a few tips to help make this most traditional promotional device really work for you….

Use these seven secret steps to help you design leaflets that really sell 

1. Write your headline like a newspaper – keep it short and clear
2. Position the headline so it doesn’t get hidden in a rock display
3. A big, striking image is eye-catching – we can help we’ve got 47 million to choose from
4. Put your logo on the bottom – don’t be tempted to stick it at the top
5. Use a time bound offer or discount coupon to help motivate people to respond
6. Use the back to expand on the offer, with some nicely worded text
7. Tell them what to do next….Phone? Order online? Don’t assume they know what to do 

You can find out more about our print services here 

http://www.eggshellsolutions.co.uk/print/